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O’KEY Group S.A. (LSE, MOEX: OKEY, the “Group” or the “Company”), one of Russia’s leading food retailers, was named 2021’s best food retail chain in the Retail: Hypermarkets category. The award’s judging panel praised the level of service, value proposition and the modern store concept of O’KEY hypermarkets.

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With this year’s awards ceremony taking place on 8 October. The Quality of Service and Consumer Rights awards are an annual event, whose prizes are widely-recognised and are given to the companies that make the most progress in consumer rights and quality of service. Prizewinners are handpicked from various fields, celebrated for acting in a responsible way in safeguarding consumer rights, producing goods and providing services, with awards proving that they merit the highest trust – that of consumers. The main objective of the awards is to promote a fair consumer market across Russia.

By rating O’KEY so highly, the expert community has recognised the significant progress that the Group has made towards transforming the hypermarket format in recent years. The Company unveiled its new hypermarket concept in 2020, marrying O’KEY’s long track record of expertise with the world’s leading retail trends. Thanks to a balanced product assortment that focuses on the fresh and ultra-fresh categories, coupled with an improved level of in-store customer service and shopping experience, the Group’s hypermarkets now represent a competitive format that meets the current market demands.

Armin Burger, Chief Executive Officer of O’KEY Group, said:

“The recognition of O’KEY hypermarkets as the best chain in its segment evidences the fact that the Group is on the right course in terms of quality standards, an area which we have been working on for many years now. Such recognition is not only a great honour for us, it also entails great responsibility. We are constantly striving to improve our hypermarkets and customer experience, expanding our product assortment and stepping up our quality of service.”

O’KEY’s commitment to product quality and service has been recognised by a string of awards. At the 2018 Quality of Service and Consumer Rights awards, O’KEY Group was named the Best Food Retail Chain, and also won the Consumer Choice award in the Best Price category. The Group is also a several-time winner of the prestigious international Quality Assurance prize for its private label food products.